Collected experiences, methods and practices that still work well in marketing decades later. Nothing groundbreaking. Procedures I use every day to get the best out of my websites and strategies. Just best practices.
Commitment
An opinion requires a lot of energy to change.
Decoy-Effekt
Consumer chooses the most expensive “asymmetrically dominant” product. Lived price psychology. More info (german).
Attention to detail
Perfection is only revealed when even the smallest detail is in the ideal place.
Nice code
Frontend development isn’t really beautiful unless the code looks good.
Wine sales in Germany
Wine tasting: First wine tasting with a wine for 80 €. Then a wine for 5 €. The customer then buys a bottle of wine for 30 € without thinking.
Wine sales in Switzerland
wine tasting: Wine tasting with a wine for CHF 80. The customer buys the bottle of wine for CHF 80 without thinking.
The fear of missing out
There is nothing worse for a human being than the fear of missing out.
