Collected experiences, methods and practices that still work well in marketing decades later. Nothing groundbreaking. Procedures I use every day to get the best out of my websites and strategies. Just best practices.
Commitment
An opinion requires a lot of energy to change.
Decoy effect
Consumer chooses the most expensive “asymmetrically dominant” product. Lived price psychology. More info (german).
Attention to detail
Perfection is only revealed when even the smallest detail is in the ideal place.
Nice code
Frontend development isn’t really beautiful unless the code looks good.
Compromise effect
People tend to buy a product in the middle range. Use case: Wine tasting: First, a sample of a wine for €80. Then a wine for €5. Finally, the customer buys a bottle of wine for €30 almost without thinking.
The fear of missing out
There is nothing worse for a human being than the fear of missing out.
